Promoting your business is just one part of marketing your business. The most successful business in town is not successful just because they got lucky or they have a stellar promotional campaign. It is because they have carefully planned every step of their marketing strategy. At Business Steps we look at the four key areas of your marketing plan.

Product:

In this phase, you will learn more about your product or service. Some of the product decisions we will make are:

Brand Development
Safety
Quality
Packaging
Repairs/Support
Warranty
Services or Accessories

Price:

Pricing is one of the key ingredients in any successful marketing plan. Establishing a pricing strategy is more important to a successful marketing plan than most of us realize. Some strategies we may look at are:

Volume Discounts
Wholesale Pricing
Manufacturer’s Suggested Retail Price
Cash and Early Payment Discounts
Seasonal Pricing
Price Flexibility
BundlingPrice Strategy ( Penetration etc.)

Promotion:

Promoting your business in hopes of generating positive consumer response is probably the most important but also most over emphasized of the marketing mix.

Promotion could include:

Advertising
Personal Selling
Establishing a Sales Force
Sales Promotions
Communications
Preparation of an advertising budget
Publicity
Public Relations
Networking

Distribution:

Distribution is all about getting your product in front of the intended customer. We will investigate:

Distribution Channels
Market Coverage
Inventory
Warehousing
Distribution Centers
Order Processing
Transportation
Importing/Exporting